Customer retention is recognized as key to achieving long-term business success.However, in a quest to increase customer retention, marketing scholars overwhelmingly focused on customer satisfaction, trust, and commitment to fuel customer retention.Whereas, the influence of brand resonance (e.g., customer engagement, attachment, loyalty, and sense
Active Length of Natural Gas Pipeline Subjected to Landslide
Natural gas transmission pipelines have a vital role in human life and thus, they are classified as lifelines.Long-term disruption in the pipeline operation due to landslides would have substantial direct and indirect consequences.Landslides are generally accompanied by large movements of the ground and result in the deformation of the pipeline and
Effect of preharvest conditions on cut-flower quality
The cut flower industry has a global reach as flowers are often produced in countries around the equator and transported by plane or ship (reefer) mostly to the global north.Vase-life issues are often regarded as linked to only postharvest conditions while cultivation factors are just as important.Here, we review the main causes for quality reducti